Founder Of Level Up, Sahil Sachdeva Talks On Importance Of PR

How would you describe PR to be for a personal brand or venture? Sahil Sachdeva, Founder & CEO of Level Up Holdings explains it in simple verses, "We at Level Up have been consistent with our expertise in networking and PR skills. This has helped us get the job done faster, to build relationships between your personal brands/ventures and the public. PR is a way of grabbing eyeballs and bringing in recognition to your services/products. Everyone has a story but they don't know how to make it interesting enough. So, we help tell compelling stories and bring in earned channels for your personal brand or venture."

Sahil brings in some of the compelling points about Public Relations in this article.

Public Relations Are Effective

Be it branding, PR or advertising, this is a highly debatable topic on what works best. Sahil says most of his clients benefited equally from public relations like they did from branding & advertising because people build their trust via earned and prestigious sources while also advertising in a social media platform. Word of mouth, testimonials and media make a greater impact without any second thoughts.

PR Can Complement Marketing Activities

PR can increase the efficiency of marketing activities because it will reduce the probability of you turning out to be intrusive or irritating because the audience may recognise who you are now, to an extent. Adopt educational, inspiring, or compelling content rather than being outright salesy. This helps build awareness and build a positive image for your personal brandventure.

Help In Crisis Mitigation

Planning to rebrand your personal brand/venture? Public Relations with the help of word-of-mouth helps upset customers convince themselves about your business. Remember that an unhappy person can always bad mouth your brand that can cause a dent in future profits. With PR, you will be able to handle scandals caused by people in lower hierarchy and other branches, also in other instances.

Positive PR can change people's way of thinking about your personal brand/venture where the shared views & strategies are true. This is known to be some of the most effective ways to fix previous issues that are known to the public.

Increase Brand Visibility

PR related work doesn't have any shelf life. This will remain visible on a search engine for a much longer period than expected. So, consistent PR work can help you stay in the limelight while sharing positive, timely and relevant stories across all media channels. This, in turn, can bring in more leads and drive more ROI.

Long-term Game

Getting PR on your own is possible, but it takes time to build relationships. Investment in PR can fetch you great media mentions and attention long term. Remember, everyone has a good story to tell, including you!

Finally, it is important to understand that PR is more than just writing a press release. In today's world of business and press, PR can be done also via social media outlets to convey your personal brand's/venture's message to the public. Send out your brand message to the local and international audience and partners, and take advantage of new avenues to communicate with the public.