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Fashion influencer Kavita Arora’s journey from being an engineering graduate to a fashion visionary

By Anuj Cariappa
Google Oneindia News

The iceberg theory applies to most successful individuals. The world can see just their success while a major chunk of their hard work and struggles stays hidden. Such is the story of fashion influencer Kavita Arora, who has left behind several bright avenues to fulfil her vision and dreams. She has unlocked various dimensions of success at different stages of her life and says that she is finally satisfied with what she is doing.

Kavita knew early in her life that fashion was her true calling and that made her explore the field. However, her journey from browsing fashion magazines to creating apparel that deserves a spot in fashion magazines is incredible. While Kavita was always interested in fashion, she wasn't sure that it could be a career until her 2nd year of engineering. Career confusions are more common than most realize. However, many of us give up on our passion and work hard to make it big in the field we choose. Kavita was different. She completed her engineering in electronics and computers from the University of Nottingham.

Kavita Arora

Her natural flair for fashion was evident right from her teens. At college, she'd design dresses for her friends and help them doll up for special occasions. She was also the go-to designer for family functions and receive immense appreciation for her fine taste and designing skills. Once she came back to India after completing her bachelor's course, she started creating capsule collections and exhibiting them at stalls in flea markets. She frequented the exhibition at Select City Walk mall in Delhi and soon created a customer base that loved her collections. This made her believe her skills, and she took the plunge in 2015 to start her first store in Shahpur Jaat. The store named "Junne Couture" received a great response and within 3 months, Kavita moved to a bigger store. She also started a manufacturing setup where she created kaftans, harem pants, trendy skirts and a lot more to mesmerize fashionistas.

She established herself as a big name in bridal couture and bespoke fashion. From shows in Dubai to assignments for celebrities, Kavita has proven her mettle in multiple spheres of the fashion world. However, the Covid-19 phase in 2020 made her realize that she wanted to explore something that created value even when she was not around. She wanted to serve fashionistas globally and reduce the dependence on her physical presence. Thus, "Junne Couture" stepped into the world of eCommerce. Within the first few months of launch, the website made spectacular sales with its collection comprising offbeat masks. Kavita then added loungewear to the collection, and that was an astounding success too.

A lot of exciting news is on the cards for fashion lovers everywhere because Kavita has been working on something magnificent. In the future, Kavita wishes to mentor young girls to create the brand of their dreams. Her journey is a great inspiration for everyone around and she inspires many followers by documenting snippets from her life on Instagram. She has evolved as a fashion visionary and serves as a great example for the youth.

We wish Kavita luck in her future and hope that she achieves everything she dreams of.

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