Dineshbhai Patolawala is all set with his ethereal Rajkot Patola July collection chasing the charm of the seas

From holding on to 70 years of ancestral culture of "double ikkat" to modernizing the exquisite Rajkot Patola saree, Dineshbhai Patolawala is all set with his ethereal Rajkot Patola July collection chasing the charm of the season. The Patolawala family has been devoted to developing and upskilling their existence holding on to the royal art form. The sons of the family named Dinesh Bhai Makhwana, Niraj Makwana, and Tarun Makwana has been working on ensuring high-quality delivery of Rajkot Patola Saree through each season. They have been keeping the tradition alive and yet have been achieving modern changes based on the market. This art form is believed to have been derived from the 5th Century AD and has gone through multiple modernization stages hurting the quality of the royal feel to it. Dineshbhai Patolawala has been known to have also acquired diversified categories of awards including The Akhil Bharat Khadi- Gramudhyog Mandal in the year 1948-49 and soon was enrolled as an ordinary to Dineshbhai Patolawala by Silk Mark Organisation of India in the year 2012-13. It is believed that the Silk Organization Of India recognized Dineshbhai Patolawala in the same year 2012-13 and on a recent occasion the Gujarat Gaurav Ratna Award for Textile Innovation and Excellence also found Dineshbhai Patolawala marking major achievements in the field of textile.

Since they have been working on market needs, their collection has also been moving to have been made to satisfy the seasonal demands. The Patolawalas have been exclusively working on seasonal textile abundance for creating the Rajkot Patola sarees. Actresses like Nilam Panchal and Alpana Buch, including many other renowned South Indian celebrities have shown major fascination in flaunting The Dineshbhai Patolawala royal style. This season is bringing back the elegance patched with classiness and high-toned perfection. The craftsmanship has impressed many designers, actors, celebrities, and even the common man with high taste in Royal art. This quality of silk dramatized with art and experienced workers has made it possible for the Patolawalas to make it to the top. Their July collection is believed to be even more aspiring and alluring making it one of their best collections so far. Many high-end fashion houses have joined hands with them including some very known fashion brands because of their intricate and royal art form preservation. They have worked on making the textile available to the mainstream and online businesses including direct individual clients to actual business brands.

Since the onset of July, Dineshbhai Patolawala mentioned, "We are extremely delighted to announce that our July collection is all set, and with this, we would also like to mention that our clients have been extremely supportive. For so many years we have been trying to keep the delighted art of Rajkot Patola alive through the extensive hard work of our team. The craftsmen have been our pillars for sure and today we are so proud to have built a huge family across the globe. It is an experience of a lifetime to keep the ancestral culture alive and introduce this generation to such an almost extinct art form. I hope our new collection will be as impactful as it was before and we shall continue to make every season a special one for our clients."