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Bollywood Bliss founders offer tips to unlock success in the entertainment news space

By Anuj Cariappa
Google Oneindia News

Ever since the tinsel town news portal Bollywood Bliss crossed 3 million followers on social media, blogging aspirants and journalists are curious to know how they made it so big in a matter of 7 years. Bollywood Bliss isn't a unique business, but has made a distinguished name for itself in an overcrowded space. So, what did they do that others failed to do for their blogging businesses?

Bollywood Bliss

In a recent tête-à-tête, the founders opened up about their success journey and what they did differently to climb the ladders of success. They had some tips to offer to aspirants in the space. The first tip they offered is to be true to the business. Many blogs put out clickbait headlines without any meaningful information inside. However, according to Bollywood Bliss founders, this reduces the credibility of your business. The readers label you as dishonest in their minds. They said that news brands shouldn't focus on momentary impressions, but on conversions. "Do not post if you do not have adequate information. The goal should be to create loyalists, who believe what you post", said one.

The next tip was to give the audience a little more than they are expecting. For instance, they love to know what their favourite actress was wearing to the red carpet. But a little more information about the latest projects or more stylish appearances of the actress in recent times is always appreciated. "So, tell them more than what the headline already did", said the founder who admits this has been one of their mantras for success.

Another important tip was to keep a close eye on the analytics and insights and devise content strategies accordingly. "It may seem the easiest to rehash existing content or create news from social media activity, but it will not get you brownie points. Everyone is doing it and it is actually frustrating", said one founder.

Trends are temporary, but journalistic ethics are permanent. Another important tip that came out of this conversation was to publish only the truth and not vague interpretations of half-baked data. It is news media, after all.

With these simple foundational ethics, Bollywood Bliss has achieved a readership of 3 million. Building a business is all about getting the basics right and putting in adequate effort. These efforts by the Bollywood Bliss team can be clearly seen in their success and collaborations. Over these years, they have collaborated with big names like Reliance Entertainment, Lays, Mahindra, Amazon prime, Taco Bell, Snickers, etc. for their marketing campaigns.

We hope all aspirants of entertainment news businesses take inspiration from Bollywood Bliss and build something as successful.

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