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Avercurate group leads Initiatives for the well-being of Women & Children

By Anuj Cariappa
|
Google Oneindia News

Today, women and children belonging to underprivileged communities lack the food, shelter, education, health care, and sanitation required to grow and sustain. Adding to this difficult scenario is a series of gendered barriers and risks women face throughout their life-course. Fortunately, a few corporations and organizations understand their value in society. For this reason, they make constant efforts to help them build their self-efficacy and lessen the risks.

Avercurate group leads Initiatives for the well-being of Women & Children

It is rightly said that to build a bright future for the nation, One needs to invest in children and women.

Indian beauty conglomerate Avercurate Group lives by this quote and has been working for their upliftment from time immemorial. Avercurate group leads empowering initiatives that promote the development of women and children of impoverished communities.

Currently, the Avercurate Group is serving the destitute people through two of its primary initiatives - Avercare and Averchange. Within the Avercare framework, provisions have been made to provide conventional necessities to underprivileged families. Apart from providing them regular food, clothing, and other essentials, the Avercare initiative offers access to dietary modules to ensure healthy eating.

This promotes nutritious eating and in turn minimizes the risk of chronic diseases. In addition to this, the Avercare project conducts medical camps to help people get familiar with their health status and leverage the benefits of an expert-driven health care system. Several women and children attend these camps and undergo free health checkups. Often these camps provide exclusive support to adolescent girls and inform them on their sexual and reproductive health. Toiletries and sanitary napkins are provided for yearly usage among them to encourage better hygiene practices.

" Education and Personal Hygiene are the much-needed growth levers, " Says Jyostna Reddy, CEO of Avercurate Group

Avercurate's other primary initiative "Averchange" provides educational programs for children by revamping conventional learning and also by integrating technology. The group understands that the role of formal education and promoting innovation is critical for one's success in the future. For women, Averchange helps them tackle life challenges and overcome roadblocks that prevent them from reaching their aspirations.

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