PM Narendra Modi's first radio address to be aired today
The radio address titled 'Mann ki Baat' will be broadcast on All India Radio (AIR) and is likely to be carried on all FM and community radio stations.
A "recording point" has been set up at the PM's official residence - 7, Race Course Road. According to reports, the BJP-led government has spent approximately Rs 1-1.5 crore on newspaper advertisements for the campaign.
A senior official said that post recording of Modi's address, the All India Radio will prepare a transcript to be later translated in regional languages.
AIR is reportedly planning to provide the audio feed and visuals of Modi's speech free of cost to all private radio channels as well as news and current affairs channels which express interest in the footage.
The AIR would repeat the telecast in regional languages on its regional channels on the evening of October 3, the official said.
With agency inputs