BJP to begin aggressive campaigning for Narendra Modi as PM (In pics)

Updated: Tuesday, December 24, 2013, 17:48 [IST]

New Delhi, Dec 24: The BJP has decided to aggressively campaign for its prime ministerial candidate Narendra Modi by spreading "Narendra Modi for PM" message across the nation to reach out to more than 10 crore people, sources in the party said after a strategy meet to discuss ways of making its campaign for the next general elections more effective.

Top leaders including chief ministers from various states and other members attended the meet.

The BJP, bolstered by its success in the recently held assembly polls in four major states, is looking to build on it further. The BJP won 407 of the 589 seats that went to the polls since November 11. The party formed governments in Rajasthan, Madhya Pradesh and Chhattisgarh while finished as the single-largest party in Delhi. The Aam Aadmi Party (AAP), which finished second-largest in Delhi, formed the state government with the support of the Congress.

BJP's general secretary Anant Kumar on Tuesday said that apart from chalking out the campaign programme around Modi, it would also work at the booth levels. The party also discussed ways to reach out to voters from all sections and ages through traditional campaigning and use of the social media, rallies and workshops.

It was also known from party sources that the BJP's council and executive conclave will be held in January.

In New Delhi

Gujarat Chief Ministers Narendra Modi being greeted by BJP leader Harsh Vardhan during the Party's Central Election Campaign Committee Meeting in New Delhi on Tuesday.

In New Delhi

Senior BJP leaders LK Advani with BJP Chief Ministers Narendra Modi (Gujarat), Shivraj Singh Chouhan (Madhya Pradesh), Vasundhara Raje (Rajasthan) during BJP Chief Minister's conference at party office in New Delhi on Tuesday.

In New Delhi

Gujarat Chief Minister Narendra Modi is welcomed with flowers for the BJP Chief Minister's conference at the party office in New Delhi on Tuesday.

In New Delhi

BJP President Rajnath Singh, senior leaders LK Advani, Sushma Swaraj with BJP Chief Ministers Narendra Modi (Gujarat), Shivraj Singh Chouhan (Madhya Pradesh), Vasundhara Raje (Rajasthan), Raman Singh (Chattisgarh) and Manohar Parrikar (Goa) during BJP Chief Minister's conference at party office in New Delhi on Tuesday.