According to the report, the BJP's IT cell believes that results in those 160 seats will be influenced by whatever happens in the virtual world. Data analytics based on people using mobile phones, internet and social media is being used to identify these seats and it has been a long-drawn process.
The party's survey has found that all constituencies in Gujarat, Himachal Pradesh, Andhra Pradesh, Karnataka, Haryana, Delhi and Punjab will be influenced by the digital media while those in Uttar Pradesh, Rajasthan and Madhya Pradesh are lagging behind due to lesser penetration of internet and mobile there.
Kerala and Tamil Nadu have high internet penetration but still the BJP isn't much hopeful about a good result there because it feels that not many endorse its ideology in the southern states, the report said.
Social media is believed to a major game-changer in the next Lok Sabha polls, thanks to the country's growing internet population.
The BJP is known for its tech-savvy methods more than the Congress. It has also initiated a process of relaying speeches of top leaders on mobile phones so that the distant audience did not miss out. The initiative was taken at the recent Rewari rally of BJP's prime ministerial candidate Narendr Modi, the report said.
The party is also building up a strong network of volunteers, to serve its mission, both online and offline.
The Congress, a party with a more traditional method of functioning, has also roped in digital experts to lead its poll campaign to match the tech-savvy rival.