Who Is Choi Soon-Hwa? The 81-Year-Old Model Who Dared To Dream Big!
Choi Soon-hwa, an 81-year-old South Korean model, recently competed in the 2024 Miss Universe Korea pageant, aiming to become the oldest contestant in Miss Universe history. Though she didn't win the crown, Choi's participation in the pageant broke age barriers and made waves in the fashion world, earning her the coveted "Best Dresser" award.
A Late-Career Change

Choi's journey to the spotlight is nothing short of inspiring. Born in 1943, nearly a decade before the first Miss Universe pageant was held in 1952, Choi started her career in a very different field. She spent her early years as a hospital care worker, and it wasn't until the age of 72 that she ventured into the world of modeling. Financial hardships led her to take up this unexpected career to pay off debts, and what started as a necessity soon reignited a long-held dream of hers.
During her time as a caregiver, a patient suggested that she try modeling. Initially, Choi dismissed the idea but later embraced it, recalling her youthful dreams of wearing beautiful clothes and walking the runway. With determination, she enrolled in modeling classes and began training weekly, even practicing her runway walks in hospital hallways. By 74, Choi made her runway debut at Seoul Fashion Week, marking the beginning of her journey as a senior model.
Success in the Fashion Industry
Choi's dedication to her craft quickly paid off. She signed with a modeling agency in 2017 and soon appeared in high-profile Korean editions of magazines such as Harper's Bazaar and Elle. Her success challenged traditional age stereotypes, opening doors for other older models in South Korea. As she became more recognized, Choi starred in commercials for popular South Korean brands, cementing her place as a significant figure in the fashion industry.
Competing in Miss Universe Korea 2024
In September 2024, Choi was announced as one of the finalists in the Miss Universe Korea pageant. Her participation stood out in a competition that typically highlights much younger contestants-Choi competed alongside 31 other women, most of them in their twenties, including the winner, 22-year-old fashion student Han Ariel.
During the pageant, Choi showcased her talent and poise, performing in a singing contest, while other finalists danced or walked the stage in traditional Korean clothing called "hanbok." Dressed in a beaded white gown, she captivated the audience with her elegance, proving that beauty and confidence know no age limit. Although she did not win the title, her grace and style earned her the "Best Dresser" award.
Age is Just a Number
Choi's participation in the Miss Universe Korea pageant is a testament to her belief that age should not be a barrier to pursuing dreams. In an interview with CNN, she expressed confidence in her abilities, saying, "I want to stun the world, like, 'How is an 80-year-old lady so healthy? How did she maintain that body?'" She hopes to inspire others to live healthy, vibrant lives and to challenge themselves, no matter their age.
Her success highlights broader societal changes in South Korea, where aging is becoming a key issue. The country is experiencing one of the world's fastest-aging populations, with over 20% of its people aged 65 and above. Choi sees this demographic shift as an opportunity for older models to thrive in the fashion industry. She remarked that the demand for senior models has grown significantly, providing more opportunities for them to work professionally, unlike a decade ago when senior modeling was seen as a hobby rather than a viable career.
A Changing Beauty Landscape
Choi's participation in the Miss Universe Korea pageant also reflects the changing attitudes within the beauty pageant industry. This year, Miss Universe lifted the age limit, which previously restricted contestants to women between 18 and 28 years old. The new rules, aimed at modernizing the competition, allowed women like Choi to compete. Additionally, the Korean pageant eliminated traditional requirements such as height, education, and foreign language proficiency, making the competition more inclusive. The swimsuit competition was also removed, further signaling a shift in focus from conventional beauty standards.
In a society known for its beauty ideals and the increasing prevalence of cosmetic surgery, Choi has also spoken about the evolving perception of beauty. In her view, looking good on the outside is important, but inner peace, self-respect, and positivity are equally crucial. She believes that embracing natural beauty and respecting others are key to feeling beautiful at any age.
Global Inspiration
Choi's story is one of perseverance, courage, and the willingness to take on new challenges. Her participation in Miss Universe Korea is not only inspiring for older generations but also for anyone facing doubts about pursuing their dreams. As she put it in an interview with the Associated Press, "Even at this age, I had the courage to grab onto an opportunity and take on a challenge." Her journey reminds us that it is never too late to follow our passions, and her confidence and grace have made her a role model for many.
Though Choi did not win the Miss Universe Korea title, her remarkable achievement and bold spirit have left a lasting impact on the world of fashion and beauty, proving that dreams have no expiration date.
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