TikTok says it has over 1 billion users

Beijing, Sep 28: TikTok hit 1 billion monthly active users globally this summer, the short-video sharing app said on Monday.

It marks a 45% jump in users in just over a year.

Tiktok, which was launched four years ago by Chinese tech giant ByteDance, saw a boost in followers amid coronavirus lockdowns, school closures and home office.

The video platform, known as Douyin in China, gained more than 300 million users since July 2020, the last time the company had reported user numbers.

How is Tiktok boosting its popularity?

Tiktok is known for its viral choreographies to pop songs. The platform extended its video time limit of 15 seconds to three minutes in early July to attract a wider audience and compete with YouTube.

The company also enhanced advertising last year and launched a new feature in late August 2021 that allows its users to directly purchase products offered on the video platform by content creators. It now plans to monetize more of its platform's traffic.

Tiktok said the United States, Europe, Brazil and Southeast Asia are its biggest markets, despite regulatory scrutiny it is facing in the US and other countries.

Earlier this year, the company appointed ByteDance's CFO Shouzi Chew, a Singaporean national, as its new chief executive officer.

Source: DW