Russia's Putin to Discuss Bollywood Boost with Modi at Upcoming BRICS Summit

Bollywood has long been cherished in Russia, from Raj Kapoor's 'Awara' to Shah Rukh Khan's 'Pathan'. On Friday, Russian President Vladimir Putin hinted at discussing further promotion of Indian films in Russia during his upcoming meeting with Prime Minister Narendra Modi. Modi is scheduled to visit Kazan, Russia, for the BRICS Summit on October 22-23.

"I think that in this country, Indian films are more popular than anywhere else," Putin remarked during a session with select foreign journalists. He mentioned that Russia has a dedicated TV channel broadcasting Indian movies continuously. However, he pointed out that marketing Indian films in Russia requires further discussion.

Focus on Economic Sectors

Putin highlighted the need for dialogue on promoting Indian films alongside other sectors like pharmaceuticals and automotive. "Cinema products and film industry are a part of the economy, and is to be duly regulated. India has made a lot of decisions to protect its own market," he stated. He emphasised that these sectors are interconnected within the economic framework.

He expressed optimism about finding mutual interests with India to enhance the presence of Indian films in Russia. "But we are positive that if the Indian friends have this interest, we will find common ground to promote Indian films to the Russian market," he added, describing them as a "very relevant and popular product" along with pharmaceuticals.

Upcoming Discussions

Putin conveyed his readiness to engage in talks with Prime Minister Modi during the BRICS Summit in Kazan. He expressed confidence in reaching an agreement, stating, "I am sure we will come to terms 100 per cent." This meeting could potentially pave the way for increased collaboration between India and Russia in various sectors.

The discussions are expected to cover not only cinema but also other industries where both nations can collaborate effectively. The focus will be on creating opportunities for Indian products and services in the Russian market, enhancing bilateral relations further.

The potential boost for Bollywood in Russia reflects the broader cultural ties between the two countries. As both leaders prepare for their meeting, there is anticipation about the outcomes that could benefit both nations economically and culturally.