India incredibly unique, valuable market: Microsoft executives

San Francisco, Apr 3: India's growing and robust start-up culture, strong base of development partners and its large economy make it an "incredibly unique and valuable" market for Microsoft, senior executives at the technology giant have said.

"India is unique in a number of different ways. In India, (there is) such an embrace of technology in development as a whole. It is unbelievable the quality and diversity of development that is coming out of the country," Senior Director of Windows Product Marketing at Microsoft Aaron Woodman told PTI on the sidelines of the just-concluded annual developers' conference 'Build 2016' here.

Underlining the importance of the Indian market from the perspective of Cloud computing, Microsoft's Cloud Platform General Manager Julia White said that India is an "amazing and robust market", particularly against the backdrop of the innovations coming from there and the growing start-up culture.

"That was one of the reasons we put data centers in India. We know that there is so much opportunity and so many start-ups and innovation going on in India that there is need and comfort around having data sovereignty and having information remain local in India," she said.

Noting that there is significant development being done in India on Windows, Woodman said the country's embrace of the English language in addition to the native languages and dialects has helped Microsoft a lot in terms of its acceleration and ability to speak to developers and have a conversation.

"It does not feel like it goes through a filter," Woodman said adding that the widespread use of English is also one of the reasons that enabled Microsoft to bring its digital personal assistant programme Cortana to the Indian market.

"It is also one of the reasons why we have been able to do things like bring Cortana to India because we can do it in English. We could struggle with additional languages there but it is certainly our aspiration," he said.

Making India even more unique is its large economy, which while presenting challenges around distribution, price and accessibility, is valuable because of the manner in which educational institutions across the country have embraced technology.

"These three things make India incredibly unique and valuable for us. The incredible development partners, the strong base of partnerships there, the language helps enormously from a business perspective and the economic opportunity.

"It is not just people but people that understand the value that technology can actually bring to education, to empowerment," he said.

PTI