Elon Musk launches 'Burnt Hair' perfume; over 10K bottles sold within hours

Washington, Oct 12: World's richest man Elon Musk has announced a new business venture in a very 'Musk' like style. He has launched his own perfume line called 'Burnt hair' and changed his Twitter bio to 'Perfume Salesman'.

Musk took to Twitter to announce the launch. In a tongue-in-cheek tweet, he wrote, "With a name like mine, getting into the fragrance business was inevitable - why did I even fight it for so long!?"

Following the launch, he wrote on Twitter that he has already sold around 10,000 bottles.

The perfume bottle is priced at ₹ 8,400 ($100), according to the website of the perfume, ANI reported.

The smell of the perfume is being described as 'The Essence of Repugnant Desire'. The billionaire said that the perfume is an omnigender product and one can buy it with cryptocurrency.