VIDEO: Airline ad campaign goes 'out of uniform' with Bikini photo shoot!

Updated: Friday, September 26, 2014, 17:33 [IST]

Vietnam, Sep 26: Yearly photo shoots for airlines is very common. Ideas and creativity is always different and better than the previous one! And let's not forget the cut throat competetion for pricing. But here, something absolutely 'out of the box' happened!

VietJet, an Asian carrier, came up with an idea of a photo shoot that shows off how its cabin crew members look 'out of their uniform'.

VietJet asked 10 of its air-hostesses to pose in red and yellow bikinis, which is the airline colours, for a new promotional ad campaign.

The photos were leaked on Facebook by model Ngoc Trinh, a lingerie model who was part of the shoot.

The photos show the staff walking down the aisles provocatively. The air-hostesses, clad in just a bikini are also seen walking down the steps and on to the runway.

However, after having carried out the shoot, the Vietnamese carrier has put the campaign on hold and says that it isn't planning to use the photos in an official campaign.

VietJet has earlier also got into trouble for its racy advertising. Some time back, the company had to pay a fine of 611 pounds after its air hostesses treated passengers to a Hawaii-inspired dance, again in bikinis.