IB Group Promotes Women Empowerment and Nutrition via New CSR Initiatives in India

IB Group has launched impactful CSR initiatives, including the ASMITA and Pankh projects, to support women and girls in rural India. By focusing on livelihood generation through poultry farming and enhancing protein awareness with the Har Ghar Har Din Chicken Protein campaign, the group aims to foster financial independence and improve community nutrition standards across the nation.

IB Group Strengthens Women Empowerment Through Livelihood Initiatives and Protein Awareness 7 Mar 2026; Reinforcing its commitment to women empowerment and community development, IB Group has launched several impactful CSR initiatives focused on livelihood generation, nutrition awareness, and education, especially for women and girls in rural communities. On the occasion of International Women's Day, the company highlighted its ongoing projects that aim to empower women while addressing the critical issue of protein access.

One of the key initiatives under the company’s CSR efforts is "ASMITA", a project currently being implemented in rural regions of Chhattisgarh. Through this initiative, IB Group is supporting nearly 50 tribal (Adivasi) women by helping them establish poultry farms, enabling them to build a sustainable source of income and support their families. The initiative not only promotes entrepreneurship among rural women but also creates local employment opportunities as these women further engage and employ others in poultry-related activities. At the same time, the project contributes to improving protein accessibility in rural areas through poultry farming.

Another important initiative launched by the company is "Pankh." Recognizing that the poultry sector has traditionally been male-dominated, IB Group has opened new opportunities for women and young girls to join the company’s poultry ecosystem. Under this program, women from areas where IB Group poultry farms operate are encouraged to apply for roles such as Branch Managers (BM) and Supervisors. The company evaluates candidates based on qualifications and skills and provides suitable roles, ensuring greater participation of women in the poultry and protein industry.

In addition to livelihood programs, the company is also contributing to education through the Aziz Trust, which runs English-medium schools for children from economically weaker sections. The initiative focuses on providing quality education while also ensuring proper nutrition.

Alongside these CSR initiatives, IB Group is also driving nationwide nutrition awareness through its recent campaign "Har Ghar Har Din Chicken Protein", promoting the importance of daily protein consumption among families, particularly women, children, and youth. Through its popular poultry brand ABIS Chicken, the company continues to work toward making high-quality chicken protein affordable and accessible across communities.

Speaking about the initiatives, Tanaz Aziz, HR Director at IB Group, said, "Women empowerment must go hand in hand with opportunity, nutrition, and education. Through initiatives like Asmita and Pankh, we aim to create real change at the grassroots level by enabling women to become financially independent and confident leaders in their communities. In addition, through our campaign 'Har Ghar Har Din Chicken Protein,’ we are also spreading awareness about the importance of daily protein consumption, especially among women, children, and youth. At IB Group, we strongly believe that when women grow, families and societies grow stronger."

Speaking on the importance of nutrition, Bahadur Ali, Managing Director of IB Group, said, "The health of women and children is fundamental to building a strong and progressive nation. When women and young generations receive proper nutrition, especially adequate protein, it directly impacts the well-being of families and communities. Through our initiative 'Har Ghar Har Din Chicken Protein’, we are committed to spreading awareness about the importance of daily protein consumption and ensuring that quality protein reaches households across rural and urban India."

Through these initiatives, IB Group continues to strengthen its commitment to building a more inclusive and nutritionally aware society while creating sustainable opportunities for women across rural India.