Try khadi gift coupons on Diwali, PM tells India Inc

The PM was addressing CEOs at the 'Champions of Change - Transforming India through G2B partnership' initiative organised by the Niti Aayog on Tuesday night.

Prime Minister Narendra Modi exhorted corporates to gift khadi coupons during Diwali as it would greatly help the poor. This gesture on the part of corporates, Modi said, will create an atmosphere that will encourage people to take care of the poor.

The PM was addressing CEOs at the 'Champions of Change - Transforming India through G2B partnership' initiative organised by the Niti Aayog on Tuesday night.

"You people give coupons for purchasing of goods, why can't you give khadi coupons? Why can't you give khadi gifts this Diwali? I am not saying people will start wearing khadi after receiving the gifts. If you have 50 kinds of fabric, there can be one of khadi also," the Prime Minister stressed.

In the past, the PM urged Indians to embrace the indigenous fabric khadi through various platforms, including his radio programme Mann Ki Baat.

The sale of khadi products jumped 35 per cent in 2016- 17.

OneIndia News (with agency inputs)