The even will start at 10.00 am on Sunday. The Speaker will address students on "Marketing in a digital world" followed by a panel discussion on "Are business doping it right online?".
The afternoon discussion will be held on "The confluence of Big data" followed by panel discussion on "Is Content always the King?".
The third discussion will be on "Geo marketing, wearables and future of mobile marketing?" followed by the panel discussion on "Future of mobile marketing in India?".
In evening, there will be a "Special Start up Demo Session" and the event will be over by "Closing remarks and Vote of thanks".
The DigiConfluence conclave is a landmark event for the digital media industry as it provides a common platform for industry experts and aspirants of the medium to interact, converge and contribute.
The confluence boasts of industry stalwarts like Mr Rohan Babu (Sr Manager-digital at Audi India), Mr Ekalavya Bhattacharya (Head-Digital, MTV India), Mr Jaideep Shergill (CEO, MSL Group India) and Mr Saurabh Arora (Co-founder, Airwoot), among other dignitaries.
DigiConfluence is a convergence of digital media professionals from the industry, who aim to create an environment of knowledge-sharing, geared towards the needs of students who aspire to be a part of the digital media boom in the years to come.
The event will shed light on topics such as ‘strong content diluting brand visibility , ‘how digital comprises of a significant share in the marketing budgets today and ‘how mobile marketing will change the digital landscape in the coming future'.
The conclave will offer students a wonderful opportunity to interact with industry stalwarts and get introduced to the latest trends in the digital world.
The speakers, on the other hand, are exposed to the large talent pool available at SIMC, Pune who will be well-groomed to take a step into the thriving digital media world.