Ramdev's Patanjali invokes patriotism in ad; complaint filed

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Bareilly, April 12: As Yoga Guru Baba Ramdev's Patanjali has launched a series of products from eatables to beauty & health-care products, it has given jitters to various leading brands.

One of the popular Patanjali products is its Dant Kanti tooth paste, but its latest advertisement has created some controversy.


The new Patanjali ad says, "use our products like crores of deshbhakt Indians and contribute in the service and prosperity of the country."

The ad further says, "Just like crores of deshbhakt Indians, shopkeepers and customers in the country who are aware should give priority to Patanjali's products in their shops and hearts and contribute in the service and prosperity of the country. Using our products will help in fulfilling the dreams of great personalities like Mahatma Gandhi, Bhagat Singh and Ram Prasad Bismil who wanted citizens to use swadeshi (indigenous) products."

The use of 'deshbhakt' (patriot) has not gone down well with a Bareilly-based consumer affairs advocate Mohammed Khalid Jilani, who has filed a complaint against it with the Advertising Standards Council of India (ASCI), TOI reported.

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