Oneindia Shines at Exchange4Media Do Good Awards 2024! Bags 6 Honours Including Gold and Silver

The Oneindia network emerged as a standout winner at the second edition of the e4m DO GOOD Awards 2024, held in New Delhi, with campaigns that struck a chord through powerful storytelling and grassroots impact. The platform received six awards across key categories, celebrating its impactful campaigns that resonated with communities and drove meaningful public engagement.

Oneindia's flagship project, Kargil Chronicles, won top recognition under the Community Connect category.

Kargil Chronicles is a heartfelt tribute to the heroes of the Kargil War. The series follows veterans from the 101 Regular Course on a symbolic motorcycle journey across key battlegrounds, revisiting memories and paying homage to fallen comrades, including Captain Vikram Batra. Through first-person stories, cinematic footage, and powerful narration, the campaign struck a deep emotional chord with viewers. Released ahead of Vijay Diwas 2024, it reached over 10 million views and was officially screened in the presence of Prime Minister Narendra Modi. More than just a digital series, it became a national tribute to bravery and sacrifice.

Good Returns, the network's finance-focused platform, won in the Digital Empowerment subcategory under Communications & Campaigns for its impactful Digital India initiative. This campaign set out to make financial knowledge more accessible, especially in rural and underbanked regions. The initiative works to simplify the complex government schemes and digital tools by presenting them through regional, mobile-first content. This approach helps make financial knowledge more accessible.

The campaign uses a variety of storytelling methods, including visual guides, influencer collaborations, and on-ground workshops to spark real change in communities. Formats like short videos, carousels, and interactive messages allow the campaign to reach a wide audience. The strategy's focus is to create practical, understandable content that empowers people to take charge of their financial future. It's not just about information sharing but building a nationwide movement toward inclusive financial independence.

Continuing its winning streak, Oneindia also bagged the "Best Project Video Award in Comms & Campaigns" for Scammed, a hard-hitting campaign addressing the alarming rise in digital arrest scams. Through a unique mix of dramatised recreations, real-life scam call simulations, and a powerful narrative style, the series demystified complex cybercrime tactics. The campaign even introduced tools like ScamScan, helping viewers identify and avoid potential frauds. Its public impact went beyond awareness, sparking conversations around online safety and influencing real-time policy discussions.

"Scammed" came alive through cutting-edge AI video recreations that vividly brought real-life scam case studies to the screen, immersing viewers in the tactics, psychology, and dangers of digital fraud like never before.

Oneindia's achievements didn't stop there. Its Hindi platform was recognised for Sahi Pakde Hain under the Best Use of Emerging Media category. This civic journalism series shed light on pressing local issues - from poor infrastructure to communal harmony - using sharp storytelling and satire. Hosted by Shivendra Gaur, the series blended humour with accountability and empowered viewers to become part of the solution.

Oneindia Tamil stood out in the Arts & Culture category for Cinema-காக Acting Class - a bold experiment that merged theatre and cinema to reflect on society, emotions, and art. With thought-provoking narratives and strong performances, it broke away from commercial norms to explore deeper meanings and cultural values.

Meanwhile, Oneindia Malayalam was honoured in the Disaster Relief & Response category for its campaign on the Meppadi floods and Aaralam's human-elephant conflict. The stories showcased how timely intervention, environmental planning, and community involvement can make a lasting difference in disaster-hit areas.