Mahua Moitra Tears Into DMRC's Withdrawn Breast Cancer Awareness Ad: 'Your Mum, Sister, Daughter...'

The Delhi Metro Rail Corporation (DMRC) on Wednesday retracted an advertisement promoting breast cancer awareness after facing criticism on social media.

The advertisement, created by the YouWeCan Foundation, encouraged women to "check their oranges."

Users on X pointed out the ad's trivialisation of the serious issue by comparing women's body parts to fruit.

Trinamool Congress MP Mahua Moitra also voiced her disapproval on the platform, addressing DMRC directly: "That's B-R-E-A-S-T-S, breasts. Say it aloud please. Your mum has them, your wife, your sister, your daughter. Technically, you have a pair too. They're NOT oranges in case you haven't noticed."

Some users also noted that men can be diagnosed with breast cancer as well.

On Thursday, DMRC posted on X: "DMRC authorities found the content inappropriate and immediately took serious cognisance of the matter. The ad was displayed in only one train and was removed at around 7.45 pm on Wednesday."

"DMRC always strives to be sensitive to public sentiments and does not support any campaign/activity/display advertising that is in poor taste or contrary to advertising guidelines for public spaces. The Delhi Metro will endeavour to ensure that such instances of inappropriate advertising do noTMC MP Mahua Moitra Tears Into DMRC's Withdrawn Breast Cancer Awareness Ad: 'Your Mum, Sister, Daughter...'t occur on its premises," it added.