IBB Awards launched to celebrate business excellence
With a rationale to identify and encourage the efforts and achievements of businesses across industries, India Best Brand Series and Awards (IBBA) on Friday announced the launch of a chain of events to recognize and felicitate the most prestigious brands that have established their foothold in the market.
The occasion is scheduled to be held at the end of the year in New Delhi.
IBBA will honor ground-breaking startups, brands focused on product and business innovation and outstanding entrepreneurs whose leadership efforts have made a difference. Consumer mapping, market mapping and experts rating would be a few categories to test the mettle of the brands who are in the running.
Commenting on this momentous occasion, Sudhanshu Rai, Chief Strategist IBB Awards said that the awards are a commemoration for those who have taken over the market by a storm.
"We are delighted to host the IBB Awards 2017, at the end of this year. This is IBB Awards is an exclusive chain of events with a concluding citation ceremony to celebrate the stability of those who are here to stay and those who have already carved their way to success," he said.
There are no specific criteria for registration. Companies who register will be assessed on unique parameters like Brand existence, past achievements and market penetration. Brands would be nominated only through the popular poll carried out amongst the brand's loyal stakeholders, their buyers.
IBBA intends to promote the most impactful brands (industry-wise) for their excellence and proved value to its consumers. The mission involves mapping brand strength for their prospective growth, to share the success stories of corporate, SME's, entrepreneurs and start up's and further celebrate their potential.