From K-Pop to True Crime, Alexa Queries Reveal What India Was Curious About in 2025

Alexa users across India turned their voice assistant into a daily companion in 2025, asking everything from music requests and celebrity trivia to political facts and crime stories. Data released by Amazon shows how voice queries made between January and November reflect the country's shifting entertainment tastes and information needs across English, Hindi and Hinglish.

Music continued to dominate interactions, with global and Indian sounds blending seamlessly. Korean pop emerged as a strong trend, with BTS, Jennie and Blackpink ranking among the most searched artists. Their popularity stood alongside interest in international pop stars and Indian music icons, pointing to an audience comfortable moving between cultures and languages.

Among individual tracks, the K-Pop collaboration "APT" by ROSÉ and Bruno Mars featured prominently in Alexa and Amazon Music requests. Indian hits such as "Shaky", "Aaj Ki Raat" from Stree 2 and "Saiyaara" were also heavily played, while international pop numbers including Ed Sheeran's "Sapphire" found a steady listener base. When it came to artists whose songs were played most frequently, names like Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars and ROSÉ featured strongly, with evergreen singers Lata Mangeshkar and Kishore Kumar continuing to attract listeners.

Podcast listening grew steadily through the year, showing a clear appetite for spoken content. Horror and true crime stood out, with The Horror Show by Khooni Monday and The Desi Crime Podcast drawing repeated requests. At the same time, listeners sought insights and conversation through shows like Finshots Daily, Figuring Out with Raj Shamani and The Ranveer Show. Spiritual and mythological storytelling also remained popular, led by The Stories of Mahabharata and The Sadhguru Podcast - Of Mystics and Mistakes.

Curiosity about public figures was another major theme in 2025. Alexa users frequently asked about the personal and financial details of celebrities, especially net worth, marital status and physical attributes. Sports stars such as Virat Kohli, football icons Cristiano Ronaldo and Lionel Messi, and Bollywood actors Shah Rukh Khan, Amitabh Bachchan and Salman Khan ranked high in these queries. Business leaders including Elon Musk, Mukesh Ambani, Gautam Adani, Bill Gates and Jeff Bezos also drew significant attention, particularly around questions of wealth.

Beyond entertainment, Alexa was widely used for general knowledge. Users regularly asked about political leadership in India and abroad, as well as basic geography and population-related facts. These everyday queries underline how voice assistants are increasingly becoming quick-reference tools for households.

Taken together, Alexa's most common requests in 2025 offer a snapshot of India's voice-search behaviour. The mix of K-Pop, Bollywood, true crime, spirituality, celebrity trivia and general knowledge suggests an audience that is globally connected, locally rooted and increasingly comfortable turning to voice technology for both entertainment and information.