Dalmia Bharat group became the first corporate house in Indian history to adopt a historical monument, i.e. Red Fort. It won the contract by beating IndiGo and GMR group to bag one of the most prestigious contracts under the Indian government's 'adopt a heritage' scheme.
This project is a key initiative of Ministry of Tourism in close collaboration with Ministry of Culture and Archeological Survey of India (ASI), to develop the heritage sites/monuments and making them tourist-friendly to enhance the tourism potential and their cultural importance in a planned and phased manner.
'Adopt a heritage' scheme project plans to entrust heritage sites/monuments and other tourist sites to private sector companies, public sector companies and individuals for the development of tourist amenities.
They would become 'Monument Mitras' and adopt the sites. The basic and advanced amenities of the tourist destinations would be provided by them. They would also look after the operations and the maintenance of the amenities.
The project would begin with 93 ASI ticketed monuments and would be expanded to other natural and cultural sites across India. The heritage sites are classified into various categories. The 'Monument Mitras' would take up the sites of varied visibility and footfall as a package.
The 'Monument Mitras' would associate pride with their CSR activities. They would also get visibility in the monument premises and in the Incredible India website.The project aims to develop synergy among all partners.