Jasmin Jaffar’s Guruvayur Pond Reel Sparks Outrage, Temple Holds 6-Day Purification Ceremony

Kerala's Guruvayur Sree Krishna Temple has begun a six-day-long purification ritual after social media influencer and former Bigg Boss Malayalam contestant Jasmin Jaffar filmed an Instagram reel inside the temple premises. The video, which showed her dipping her feet in the temple's sacred pond, quickly went viral and sparked widespread controversy.

The act was strongly criticised by devotees and Hindu cultural organizations, who condemned it as a violation of temple customs and an affront to religious sentiments. Many argued that the sacred pond holds deep spiritual significance and should not be disrespected.

In response to the public outrage, the Guruvayur temple administration announced the decision to conduct purification rituals, reaffirming its commitment to preserving the sanctity of the holy shrine.

Jasmin Jaffar's Apology After Guruvayur Controversy

Meanwhile, Jasmin Jaffar issued a public apology, clarifying that her actions stemmed from ignorance and that she never intended to offend devotees. She expressed regret for the incident and sought forgiveness from the temple community.

The Guruvayur Temple incident has once again highlighted the sensitivity around filming reels and content creation in places of worship, especially when cultural and religious sentiments are at stake.

Who is Jasmin Jaffar?

Jasmin Jaffar is a Kerala-based content creator and social media influencer who rose to fame as a contestant on Bigg Boss Malayalam Season 6, where she finished as the second runner-up. She began her journey on YouTube, posting beauty and lifestyle content, and today commands a following of over 1.5 million subscribers along with a strong presence on Instagram and other platforms.

Her popularity skyrocketed after her stint on Bigg Boss Malayalam, making her one of the most recognized digital influencers in the state.