Amul Slashes Prices Of Butter, Ghee, Ice Cream And 700+ Products After GST Cut

In a consumer-friendly move, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, has announced price reductions across more than 700 product packs. The new prices, effective September 22, 2025, follow the government's recent decision to cut Goods and Services Tax (GST) rates on essential food items.

Wide Range of Products Covered

The price cut applies to a diverse portfolio of Amul's products, including everyday staples such as butter, ghee, UHT milk, paneer, and cheese, along with ice cream, chocolates, malt-based drinks, peanut spread, bakery products, and frozen snacks. By doing so, Amul aims to ease household budgets while making both dairy and non-dairy items more affordable.

One notable revision includes the 100 gm Amul butter pack, whose MRP has been lowered from ₹62 to ₹58, underlining GCMMF's effort to pass the GST benefit directly to consumers.

Key Product Categories Impacted

• Butter and Ghee: Lowered prices on household staples.
• Ice Cream and Cheese: Amul's frozen treats and dairy items now cheaper.
• Bakery and Frozen Snacks: Bread, cakes, and potato-based snacks see cuts.
• Other Essentials: Chocolates, malt-based beverages, UHT milk, paneer, and spreads also included.

Commitment to Consumers

According to GCMMF, the decision to pass on the entire GST benefit to buyers reflects its longstanding mission to provide high-quality products at competitive rates. The cooperative stressed that lowering the cost of over 700 items ensures wider accessibility, particularly benefiting families that depend on Amul's products daily.

Relief for Households

The revised pricing is expected to ease financial strain on households, making premium dairy and food products more affordable and boosting accessibility across income groups.

Industry-Wide Impact

Amul's announcement comes shortly after Mother Dairy declared a ₹2 per litre cut in milk prices starting September 22, 2025. Mother Dairy also reduced prices of paneer, butter, cheese, and ice cream, aligning with the GST reforms.

The government's GST overhaul, which includes exemptions for items like UHT milk and paneer, has paved the way for companies such as Amul and Mother Dairy to pass the benefits directly to customers.

With this sweeping price reduction across more than 700 product packs, Amul reinforces its position as a consumer-focused brand while ensuring premium-quality dairy and food products remain within reach of a larger segment of the population.