Amul's 'Any Time Milk' machines are a big hit

, Jan 27:

, India's leading dairy firm, has set up a 'Any Time Milk' machine in Anand in

. The Gujarat Co-operative Milk Marketing Federation Ltd, which runs Amul, has plans to replicate the innovative model across major cities of India very soon.

The machine, which can store 150 pouches of 300 ml milk, dispenses a 300-ml pouch for Rs 10 and it is open all 24 hours a day. Reportedly, the milk ATM, a fresh concept in India, is a huge hit. The move is aimed to help daily workers, street vendors or construction workers who return from their work late evening or at night. The 300-ml pouch would help people who can't afford the normal 500-ml one, said Amul sources.

Reportedly, the machine can accept only Rs 10 currency note and after sensing the note, one pouch is dispensed from bottom of the machine. On the very first day of tha launch of the machine, 200 pouches were sold off. At present, six ATMs have been installed in Anand.

Managing Director of Amul Dairy Rahul Kumar said, "We will not only add more ATMs but a whole range of dairy products will be available through these machines. We will design such a machine to deliver flavoured milk, cheese packets and chocolates".

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