After Incredible India, now Snapdeal ends contract with Aamir Khan

New Delhi, Feb 5: After Bollywood actor Aamir Khan's exit as the brand ambassador of the Incredible India campaign, now it seems that online retail major Snapdeal is also planning not to renew its contract with the actor.

According to a ET report, "Snapdeal has decided not to renew Bollywood star Aamir Khan's contract as brand ambassador of the ecommerce company, two persons with knowledge of the development said. The one-year endorsement deal ends later this month."

"It was extendable by a year but the company decided against it," a source was quoted as saying in the daily.

If reports are to be believed then he has been facing axe over his statement on growing intolerance in the country.

Before this, Aamir was removed from Incredible India campaign.

According to ET report, "Advertising and marketing executives said the move was linked to Khan's comments in November about intolerance in the country that led to a storm of protest by supporters of the government and a campaign of denigration against the actor.

Snapdeal had stopped using Khan in its ads after the controversy broke."

Department of Industrial Policy and Promotion (DIPP) secretary Amitabh Kant had said, "A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes India as incredible India. But if the brand ambassador of India says India is intolerant, he is surely not working as a brand ambassador of India."

"He is damaging the brand identity of the country. People will not come to India after hearing him. An ambassador has to promote the brand, not destroy the brand. The brand ambassador must be the best brand ambassador for promoting India, he cannot be the destroyer of the brand," Kant further added.

After Aamir said that his wife Kiran Rao had asked if they should move out of the country, as she feared for the safety of their children in a climate of insecurity, a major controversy broke out and he was criticised for his comments.

OneIndia News