BJP to use ‘digital war rooms’ in assembly poll: Will party be able to create magic again?

Buoyed by recent thumping victory in Lok Sabha poll, where Modi-led BJP used social media to register historic victory in its kitty, the party is now planning to replicate the same formula in coming assembly polls.

The saffron party is planning to set up "digital war rooms" in four States with the aim to spread its message to umpteen numbers of followers on social media sites like Facebooks, twitter and WhatsApp.

According to Hindustan Times report, the Information technology professionals who have the expertise to understand the nerve of the voters will work 24x7 in the States like Jharkhand, Jammu & Kashmir, Haryana and Maharashtra where election is due at the end of this year. The team of professionals will disseminate information regarding good work done till now by party and its further agenda through these social applications.

While talking about the proposed plan, Raman Malik who is a national co-convener of the BJP's communication cell said, "A team will keep tabs on happenings across the concerned State from a war room and release materials for social media accordingly".

Social Media helped party in LS election
The reports say that the brain behind this innovative idea of ‘Digital war rooms' concept is the team of 40 people. This is the same group of people who had assisted Narendra Modi led BJP in Lok Sabha election.

During decisive Lok Sabha election, some of the members of this tech wizard team had even left their plum offers in multi-national company for assisting Prime Minister Narendra Modi. The SpiceJet co-founder Ajay Singh is also a part of this social media team.

He is the same man who had coined the catchphrase ‘Abki baar, Modi Sarkar' which proved decisive, catapulting party to victory in parliamentary poll.

Only promotion on social media will not help
Prime Minister has taken the rein in his hand at the worst time when economy is in mess due to sky rocketing price rise, High fiscal deficit and current account deficit. UPA had left country in hapless condition where foreign investment was like zilch. No one wanted to invest in India because of its battered image by series of corruptions and scams during UPA's decade.

Though Prime Minister Modi has tried to live up to the promises made to people and at some extent he has got success in it. But it's tough wicket ahead.

Inflation is still high which is giving sleepless night to commoners. Similarly the job prospect for thousands of unemployed youth has also not improved substantially. And that is some of the reasons why people have started questioning Narendra Modi about ‘Achhe din'. Even a PIL has been filed regarding tall claim of ‘Achhe din'.

BJP lost Uttarakhand by-polls recently

BJP lost all three seats to congress in Uttarakhand by-poll. State's Chief Minister Harish Rawat defeated his BJP rival BD Joshi from Dharchula, a traditional Congress stronghold, by a margin of over 19,000 votes. Similarly, Congress' candidates defeated BJP in other two constituencies Doiwala and Someshwar.

This defeat comes as a huge blow for the BJP which had recently won all five parliamentary seats from the state in the LS poll. Experts even termed the BJP's defeat a warning bell for comingAssembly election in States.

Rising number of Communal riots
According to an Indian Express report, over 600 communal riots have taken place in UP since Lok Sabha result.And recent one in Meerut where a Hindu teacher was allegedly gang-rape by Madarassa's maulvis causing communal tension in the city.

Though, Ministry of Home Affairs has rejected the report that the communal clashes have increased during NDA-2 but it raises serious question on incumbent Government.

BJP definitely needs to tread cautiously now onwards
On Tuesday, Congress vice-president Rahul Gandhi unexpectedly rose to well and alleged that only one voice is heard in the Parliament and Opposition is not received at all. Congress wanted discussion on Communal violence Bill in Parliament.

Though junior Gandhi was ridiculed for his knee-jerk reaction, but one question is very much valid is why communal riots are happening at all?
The BJP needs to send out message loud and clear to all its ground workers that don't ever use power as license for any type of misdemeanor.