LIK OTT Release Update: How Much Did Vignesh Shivan Earn From Its Digital Rights?

So, by now, pretty much everyone's heard about LIK - the Vignesh Shivan sci-fi rom-com that dropped in theaters on April 10. Starring Pradeep Ranganathan, S. J. Suryah, and Krithi Shetty, this one took us straight to 2040, where dating apps literally run your love life. The whole "Love Insurance" angle? Actually pretty clever.

Quick recap for the uninitiated: Pradeep plays "Vibe Vassey" (yes, that's the name), a guy who still believes in old-school, natural love. Krithi's character, Dheema, is glued to her phone and trusts the LIK app for everything - including who she should date. Chaos ensues when the app labels them incompatible. Cue the big question: do you trust an algorithm or your own heart?

Cute concept, right? And it worked... for a while.

At the box office, LIK managed to cross the ₹50 crore mark globally. Decent. But here's the thing - the business has noticeably slowed down. As we speak, the total India gross collections stand at ₹44.87 crore, with the India net at around ₹38.87 crore, according to a report in Sacnilk. Not a disaster, but definitely not the kind of explosion Pradeep fans are used to.

Because let's be real - his last three movies (Love Today, Dragon, and Dude) all reportedly crossed ₹100 crore globally. So yeah, LIK is trailing behind.

LIK OTT Release Update

But that's okay. Because now the conversation has shifted. Theaters are quieting down, and fans are asking the same question: "Dude, when's LIK coming to OTT?" And here's where it gets interesting.

You'd think Netflix would grab it again, right? They picked up Pradeep's last three films. But nope - this time, Amazon Prime has bagged the digital rights for LIK, as per the reports. Word on the street is that Netflix paid around ₹25 crore for Dude back in the day. But Amazon? They apparently paid more than that.

Speculation is buzzing that the number could be over ₹30 crore. However, it is not an official number but a figure that is being speculated online.

So while LIK might not have broken Pradeep's century streak at the box office, the OTT deal? That's a whole different love story. And Amazon just swiped right.