HIT 3 OTT Release: Netflix Acquires Digital Rights Of Nani-Starrer For Higher Price Than Saripodhaa Sanivaaram

Continuing its association with Nani, Netflix has acquired the OTT rights of the Telugu actor's new movie HIT 3: The Second Case.

The streaming giant had acquired the rights even before the movie hit the screens which tells the selling ability of Nani in the new-age platform.

HIT 3: The Second Case Rocks At Box Office

The movie was released on Thursday and became the biggest opener in Nani's career. On the first day, the HIT 3 minted Rs 21 crore (nett) at the India box office. However, it dropped by 50 per cent on Friday as it was a working day. Nonetheless, it is considered to be a good amount, and the movie is expected to do well over the weekend.

On Friday, HIT 3 earned Rs 10 crore to take the two-day total to Rs 31 crore (nett) in India. The worldwide gross collection is estimated to be over Rs 60 crore and is expected to cross the century mark over the weekend. In the US alone, the film has earned over $1.4 million.

HIT 3 OTT Rights

On the other hand, Netflix has paid a record amount for the digital rights of HIT 3. As per a report in OTT Play, it has collected Rs 54 crore, beating the records of his previous movies Saripodhaa Sanivaaram (Rs 45 crore), Hi Nanna (₹37 crore) and Dasara (₹22 crore).

He has a good fan following in the US and this factors usually works in favour of him, say people who are familiar with the OTT business.

The Telugu movie is directed by Sailesh Kolanu. The movie has Srinidhi Shetty of KGF fame playing the female lead. It is a third instalment in the HIT Universe. Suriya Srinivas, Adi Pala, Rao Ramesh, Brahmaji and others are in the cast. Prashanti Tipirneni-produced film has Mickey J. Meyer's music, Karthika Srinivas' editing and Sanu John Varghese's cinematography.

Hit 3 Story

Arjun Sarkaar (Nani), a hardened, almost unhinged cop, finds himself entangled in a series of eerily similar murders occurring across different locations. But this time, Arjun has a dark secret of his own - he has committed a murder himself. What connects these crimes? Will Arjun crack the case, or is he already too deep in the mess? These questions form the core of a story that juggles mystery, trauma, and brutality in equal measure.