‘Come and Say G’day’: Sara Tendulkar Becomes Face of Australia Tourism for Indian Travellers

Social media personality and daughter of cricket legend Sachin Tendulkar, Sara Tendulkar, has been chosen to represent India in the latest global tourism campaign by Tourism Australia - the $130 million "Come and Say G'day" initiative. Known for her elegant vacation snaps and strong Instagram presence, Sara will now be encouraging Indian travellers to explore Australia's top tourist destinations.

This marks the second phase of the "Come and Say G'day" campaign, first launched in October 2022. The global promotional drive aims to position Australia as a preferred holiday destination by featuring popular local personalities in each target market. In India, Sara will lead the charge, promoting Australia's rich tourism experiences through both TV and digital platforms.

The campaign kicks off on August 7 in China, before rolling out to key markets including India, the United States, the United Kingdom, and Japan by the end of 2025. As part of the initiative, the beloved animated kangaroo mascot Ruby the Roo will return, alongside a fresh lineup of regional celebrities to tailor the message for diverse audiences.

In addition to Sara Tendulkar, the campaign will feature:

Robert Irwin (son of the late Steve Irwin) in the US

Celebrity chef Nigella Lawson in the UK

Actor Yosh Yu in China

Comedian Abareru-kun in Japan

Australian actor Thomas Weatherall as part of the local talent cohort

Phillipa Harrison, Managing Director of Tourism Australia, said, "This next chapter in our campaign brings together high-profile names that connect with audiences in each country. By combining their influence with Ruby the Roo and Australia's local talent, we're able to showcase experiences that today's global travellers are really looking for - from nature and wildlife to food, culture, and adventure."

Sara's selection as the Indian face of the campaign is no surprise to her fans. With 8.8 million Instagram followers, her travel photos - often set against exotic backdrops - consistently draw attention. Her recent posts from Australia, including a serene swim in tropical waters, highlight exactly the kind of vibrant, nature-filled travel experiences the campaign seeks to promote.

As Sara steps into this new role, all eyes are on how she will capture and convey the essence of Australia to Indian audiences - one stunning destination at a time.