Zepto CEO Rejects Shaadi.com's Proposal With Hilarious Twist In Viral Ad Banter

This wedding season, a hilarious exchange between the CEOs of Zepto and Shaadi.com has set the internet ablaze. What began as a simple advertising campaign quickly evolved into a viral and playful back-and-forth, with both brands showing their witty sides, and even other companies joining the fun.

It all started with an advertisement by Zepto, the quick-commerce platform known for delivering products in just 10 minutes.

Photo Credit: LinkedIn

The ad featured a question that has long been a part of Indian weddings: "Manyavar chahiye? (Want Manyavar?)" Zepto cleverly tied the question to its promise of swift delivery, highlighting that it could bring the perfect wedding wear to your doorstep in just 10 minutes.

Not one to be left behind, Shaadi.com, the popular matrimonial platform, swiftly responded with an equally witty advertisement: "Var chahiye (Want a groom)? Will take more than 10 minutes." The playful jab made it clear that while Zepto might be fast with deliveries, finding a groom might take a little longer.

But the real fun began when Anupam Mittal, Shaadi.com's CEO, took the banter to LinkedIn, sharing the back-and-forth with his followers. He playfully commented on how unusual it was for brands to collaborate so openly, contrasting the past when companies would operate in silos and view collaborations with suspicion. Mittal even tagged Zepto CEO Aadit Palicha, asking, "Vadhu chahiye (Want a bride)?"

Palicha, ever the good sport, responded with a clever quip, saying he was already "married to his company." Not missing a beat, Mittal jokingly warned Palicha that he was "inviting trouble." Palicha, continuing the playful tone, suggested that they take the conversation offline - but with a twist, noting that his mother was also on LinkedIn.

The witty exchange between the two CEOs captured the imagination of their followers, prompting a flood of responses from other brands eager to join the fun. Companies like Faasos and CashKaro chimed in with their own playful comments, amplifying the reach of the campaign and proving that humor is a powerful tool in the world of advertising.

But it's not just the brands that are making waves. Aadit Palicha, at the young age of 22, is already a prominent figure in the business world. In 2024, he made it to the Hurun India Rich List with a staggering net worth of Rs 4,300 crore.

Alongside him is his co-founder, Kaivalya Vohra, who at 21 has also made a name for himself, securing a spot on the prestigious list for three consecutive years.

This lighthearted exchange between Zepto and Shaadi.com demonstrates how brands can use humor, creativity, and collaboration to captivate audiences. As the wedding season rolls on, it's clear that this playful banter will be remembered as one of the highlights of the year - and who knows, maybe it will inspire future campaigns where love, laughs, and quick delivery collide.

So, whether you're looking for wedding wear or a groom, it's safe to say that Zepto and Shaadi.com have provided the perfect mix of humor and heart this festive season.