Nothing Expands in India: First Store Coming, CMF Sets Global HQ in Country

Nothing co-founder Akis Evangelidis announced on Friday that the London-based consumer tech company will open its first flagship store in India later this year. At the same time, its design-focused sub-brand CMF is establishing its global headquarters in the country.

The company's latest smartphone, Phone (3), is now manufactured in India and is being exported globally, marking a shift towards building from India to the world. CMF's Global Marketing function has also been relocated to India to strengthen operations and leadership with local talent.

Evangelidis stated on X (formerly Twitter), "This is not just about making in India, but about building from India to the world. With CMF, we are also in the process of establishing our global headquarters here, strengthening our leadership team with local talent, and anchoring our operations in the place where we see the strongest momentum. And this is just the beginning with many exciting things lined up - next we will also be opening our first flagship store in India later this year."

Earlier, Evangelidis met Prime Minister Narendra Modi at the Economic Times World Leaders Forum 2025. He praised Modi's vision and initiatives, saying they have been instrumental in transforming India into a global technology hub and that the future of the tech industry is increasingly being built in the country.

CMF, launched in 2023, is Nothing's design-driven technology sub-brand. The recent relocation of its Global Marketing function to India aligns with the company's ambition to establish CMF as a global brand built from India, supporting its broader strategy of expanding operations and influence from the country.