Gold Rate Today (28 March 2026): Latest IBJA Rates With Tanishq, Kalyan, Malabar, Joyalukkas Prices

Gold prices remain in focus on Friday, March 28, 2026, as domestic bullion sentiment continues to react to global uncertainty, currency movement and shifting investor demand. Jewellery buyers and investors are closely watching both the India Bullion and Jewellers Association (IBJA) benchmark rates and retail prices quoted by leading jewellery chains, with recent sessions showing continued volatility in the precious metal.

Market experts say gold is likely to remain sensitive to global developments such as the Iran-Israel conflict, geopolitical sanctions, fluctuations in the rupee and dollar, and expectations around the US Federal Reserve's interest rate path. Until there is greater clarity on US rate cuts, gold may continue to move in a volatile but broadly range-bound pattern.

IBJA Gold Rates For 28 March 2026

Here are the latest IBJA indicative retail selling rates for gold jewellery (AM), which remain the key benchmark for domestic pricing:

• Fine Gold (999): Rs 14,729 per gram
• 22 KT Gold: Rs 13,502 per gram
• 20 KT Gold: Rs 12,274 per gram
• 18 KT Gold: Rs 11,047 per gram
• 14 KT Gold: Rs 8,592 per gram

Gold Rates At Leading Jewellery Retailers

Among major jewellery brands, 22-carat gold jewellery prices continue to remain elevated, though they had seen a recent correction in the previous session.

• Tanishq 22K gold rate: Rs 13,305 per gram
• Joyalukkas 22K gold rate: Rs 13,345 per gram
• Kalyan Jewellers 22K gold rate: Rs 13,345 per gram
• Malabar Gold & Diamonds 22K gold rate: Rs 13,345 per gram

These retail rates are for key metro markets such as Bengaluru, Mumbai and Chennai, and may vary slightly depending on city-level taxes, making charges and local demand conditions.

Why Gold Prices Are Moving

Gold continues to attract strong attention as investors look for safe-haven assets amid heightened geopolitical tension. Recent price swings have largely been driven by:

• Escalating geopolitical uncertainty in West Asia
• Sanctions-related concerns affecting global markets
• Currency fluctuations, especially in the rupee and US dollar
• Uncertainty over the US Federal Reserve's interest rate decisions
• Persistent safe-haven demand from investors

Analysts believe that while gold remains fundamentally supported by global uncertainty, short-term price action may stay choppy as markets react to fresh geopolitical and macroeconomic signals.

What Buyers Should Keep In Mind

For jewellery buyers, IBJA rates serve as a broad benchmark, while actual retail purchase prices at jewellery stores are usually influenced by brand premiums, city-specific factors and making charges. This means the final purchase bill can differ from the base per-gram rate listed by retailers.

Those planning to buy gold today should compare the quoted rate at their chosen jeweller with the latest IBJA benchmark before making a purchase decision.