Akshaya Tritiya 2026 Discounts: Tanishq, Reliance, Kalyan & Malabar Launch Gold, Diamond Jewellery Offers

As Akshaya Tritiya 2026 date nears, leading jewellery brands have unveiled festive offers across gold, diamond and platinum categories, aiming to attract buyers despite elevated gold prices. With demand expected to rise, jewellers are focusing on making charge discounts, exchange schemes and flexible booking options to improve overall value for customers.

Gold rates across brands remain largely aligned, with minor variations depending on brand and category. As of April 13, 2026, Tanishq has priced 22K gold at ₹1,40,150 per 10 grams, while Kalyan Jewellers and Malabar Gold & Diamonds are offering similar purity at ₹1,39,750 per 10 grams. Joyalukkas is quoting ₹14,025 per gram, reflecting a recent increase in line with global trends.

While prices remain high, festive offers are helping buyers reduce the final purchase cost.

Top Akshaya Tritiya festive offers

Malabar Gold & Diamonds: Up to 30% off on making charges for gold jewellery; up to 30% off on diamond value and making charges (selected collections); excludes coins and solitaires

Reliance Jewels has introduced a range of festive offers for Akshaya Tritiya 2026, focusing on price protection and added value for buyers amid volatile gold rates. Customers can benefit from its "Double Gold Rate Protection" scheme by pre-booking jewellery with a 25% advance, allowing them to pay the lower of the booked rate or the market price on Akshaya Tritiya.

Also, buyers pre-booking gold jewellery can receive a free 10 gm silver coin on every 10 gm purchase, along with up to 20% off on making charges. For diamond jewellery, the brand is offering a free 0.25 gm gold coin on purchases above ₹75,000, along with flat 99% off on gold value for select designs. These limited-period offers aim to help customers navigate price fluctuations while maximising festive savings.

Kalyan Jewellers: 10% advance booking scheme with price protection - pay the lower of booked rate or Akshaya Tritiya price.

Candere by Kalyan Jewellers: Flat 25% off on diamond jewellery (above ₹20,000), 25% off on solitaire prices, 25% off on platinum making charges, and up to 25% off on gold making charges

Tanishq: Up to 20% off on making charges along with old gold exchange offers, allowing buyers to upgrade jewellery at better value

For buyers, the key lies in evaluating the total cost rather than just the gold rate. Making charges, GST and applicable offers can significantly impact the final bill.

With gold prices remaining volatile, schemes such as advance booking and exchange programmes are emerging as practical tools to manage costs. At the same time, exchange benefits and making charge discounts are helping offset the impact of high gold prices.

Akshaya Tritiya 2026 is shaping up as a value-driven buying season, where smart use of offers and careful comparison across brands can help buyers make the most of festive purchases.