UPA launches 2nd phase of 'Bharat Nirman' ad campaign
New Delhi, Aug 14: In its last-moment preparations for the upcoming general elections 2014, the Congress-led UPA government is leaving no stone unturned in ensuring its party's success.
While sounding the election bugle, the UPA government had launched its much-talked about "Bharat Nirman" advertising campaign in the run-up to the Parliamentary polls.
The
second
phase
of
the
high-voltage
multi-crore
ad
campaign
has
been
named
as
'Glimpses
of
India
story
Part
II' and
it
will
be
showcased
and
launched
at
the
Film
division
auditorium
in
New
Delhi
on
August
14.
To highlight its party's achievements, various policies and welfare schemes during the last nine years, the UPA has splurged whooping Rs 500 crores to woo the voters.
According to report, it has emerged that the party's vice president Rahul Gandhi has approved the final advertising campaign designed by the ad agency Percept, after 11 ad agencies made presentations at the Congress office.
The new 'expensive' ad is expected to highlight initiatives like the Right to Food, Direct cash subsidy transfer scheme, RTI and MNREGS and it will be visible on all the social networking websites.
Last month, a newspaper reported that the finance ministry panel has finalised exorbitant Rs 630 crore for the 12th Five Year Plan for the campaign. Half of the money would be spent till March 2014.
The ad blitz has been written by the famous scriptwriter Javed Akthar and filmed by the director Pradeep Sarkar.
The first phase of the "Bharat Nirman" ad campaign had 'Sakshar Bharat' as its main theme.
BJP's India Shining campaign
In
2004,
when
Atal
Bihari
Vajpayee
was
the
prime
minister,
the
BJP
came
up
with
"India
Shining"
ad
campaign.
But,
the
flashy
ad
could
not
able
the
BJP
to
retain
power
at
the
Centre.
OneIndia News