"Our flowers retail shops in Assam, Meghalaya, Nagaland and Mizoram tops the list with demands of over 38,000 'exotic reds' on Valentine's Day alone," said Rajesh Shah, Managing Director of Zopar Exports, leading rose cultivator.
"On an average day north-east consumes about 10,000 flower varieties each day," he said.
He further said that one will have to shell out Rs 20 for a Red Rose on Valentines day and with growing demand for Red Roses, it is being imported from Hyderabad and Bangalore
"Farmers of the region face the brunt of bad and long winters. With temperature dipping to below 10 degree Celsius till date, roses plants are not opening their shoots," he said.