"Rangoli has been an intrinsic part of Bangalore's culture. With the explosion in vehicle population, it faced the prospect of being lost forever. We wanted to revive this traditional art while depicting the seamless, continuous connectivity of the Metro covering all parts of the city, and it became the inspiration for the logo," said Jain.
"Being honoured by the governor for the logo design was great. But the satisfaction we get knowing the logo is all over the city and very close to millions of citizens is incomparable. We hope the Metro will eventually reduce vehicles in the city, and restore the glory of our rangoli," said Kumar.
Jain and Kumar are now part of a brand design studio called A Brand New Story.
Meanwhile, Bangalore metro was flagged off by Union Urban Development Minister Kamal Nath and Railway Minister Dinesh Trivedi at the presence of Karnataka Chief Minister D V Sadananda Gowda on Thursday (Today) at 10.30 am.
The Metro has emerged as a boon to vehicle owners who are daily commuters as the petrol prices are rising across the state. The Bangalore metro services of Reach 1 will be running for a distance of seven km from Mahatma Gandhi road to Byyappanahalli from morning 6am to evening 10 pm every day from Oct 20.