Facebook buys digital publisher Push Pop Press

San Francisco, Aug 3: World's favourite

site with more than 750 million users, Facebook has acquired a young start-up called Push Pop Press that revolutionized the way people publish and consume digital content.

Push Pop Press, co-founded by Apple designer Mike Matas and Apple engineer Kimon Tsinteris, develops technology to help make interactive books optimised for iPad and other Apple devices.

Even though Facebook declined to comment on financial terms of the deal, it said that Push Pop Press technology will be incorporated with its platform. Interestingly, Facebook, which has been facing severe competition for recently launched Google Plus, said that it has no plan to enter digital book business.

"We're thrilled to confirm that we've acquired Push Pop Press, a startup whose groundbreaking software changes the way people publish and consume digital content," Facebook spokesperson said.

"We can't wait for co-founders Mike Matas and Kimon Tsinteris to get started, and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook."

According to a statement from Push Pop, the acquisition is about "giving people even richer ways to share their stories."

"Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook," Push Pop Press said in a statement.

OneIndia News