Yahoo India to beat Google with Search Direct

Posted By: Abdul Nisar
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Hyderabad, Mar 31: A top Yahoo official said that the internet company will launch the recently unveiled Yahoo Search Direct feature in India by second half of 2011.

Prabhakar Raghavan, chief strategy officer, executive vice-president and head of Yahoo! Labs-India, said that Search Direct, which offers the search results in real-time as the users type the query terms, will be rolled out in India soon.

"The new search engine predicts search results as fast as a person types - character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond mere blue links," Raghavan said.

"The idea is to provide the user not with links but with answers. We expect Search Direct, a combination of completing what you were trying to type and fulfill your vertical-search intents including entertainment and shopping, which we launched in the US recently. We will be doing that in India in a few months from now," he added.

Replying to Google's Instant Search, Yahoo released the Search Direct in United States on Mar 23. Yahoo Search Direct uses a separate algorithm and have the ability to detect queries related to movies, television, local information, and trending news topics.

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