Yahoo India to beat Google with Search Direct
Prabhakar Raghavan, chief strategy officer, executive vice-president and head of Yahoo! Labs-India, said that Search Direct, which offers the search results in real-time as the users type the query terms, will be rolled out in India soon.
"The new search engine predicts search results as fast as a person types - character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond mere blue links," Raghavan said.
"The idea is to provide the user not with links but with answers. We expect Search Direct, a combination of completing what you were trying to type and fulfill your vertical-search intents including entertainment and shopping, which we launched in the US recently. We will be doing that in India in a few months from now," he added.
Replying to Google's Instant Search, Yahoo released the Search Direct in United States on Mar 23. Yahoo Search Direct uses a separate algorithm and have the ability to detect queries related to movies, television, local information, and trending news topics.
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