Britain beckons rich Indian tourists

London, Feb 26 (PTI) Britain is launching a newmarketing campaign to attract affluent Indian tourists bypromoting some of the country''s luxury resorts anddestinations.

VisitBritain, the nation''s tourism agency, has teamedup with the airline Emirates in the new campaign thatprimarily targets well-off 35-55 year-olds in China, India,UAE and Singapore.

VisitBritain earlier this month announced it had towithdraw all marketing campaigns from 14 countries as a resultof the government''s spending cuts.

The main attraction of the campaign will be some ofthe "great luxury experiences" that can only be found inBritain, many of which are built around the nation''stradition.

As part of this, VisitBritain and Emirates arefeaturing a number of high-end hotels and fine-diningrestaurants, which are being promoted to the target groups.

"Britain is already regarded by many of theinternational jet-set as the original home of luxury, thanksto our traditions and history of service," said LaurenceBresh, director of marketing, VisitBritain.

"Whether these visitors have a passion for rubbingshoulders with the British elite at Royal Ascot, shopping atHarrods, taking a journey on the Orient-Express or a stay atthe May Fair London, we have many luxurious experiences justwaiting to be enjoyed."VisitBritain sources said that Britain had somegreat luxury experiences that can only be found here, many ofwhich are built on centuries of tradition.

The multi-channel campaign showcases the very finestluxury products and experiences that can be had not just inLondon but across Britain.