SAS eyeing double-digit growth in its revenues in CY 11

Mumbai, Feb 25 (PTI) Driven by growth in the analyticsmarket in south Asia, especially India, leading businessanalytics software and services firm, SAS, is eyeing a doubledigit growth in terms of percentage in its revenues in CY 11,a senior company official said today.

"There is an exponential growth in the global businessanalytics market including India as large industries haverealised the need for a methodology that will help forecastrisk to meet increasing competition. We expect a double-digitpercentage growth in revenues in CY 11," the company''sExecutive Director Marketing and Alliances (Asia-Pacific), DonCooper-Williams, told PTI here.

Last year (CY 10), the company had clocked an around fiveper cent increase in its revenues to USD 2.43-billion ascompared to CY 09.

Companies have realised that they are unable to meet thecompetition by following the old methodology of transactionsand by relying on the current infrastructure, he said.

"Companies are now looking at customer compliance risksand the ability to forecast and apply analytics to theirbusiness to face increased competition," Cooper-Williams said.

With sectors like telecom, financial services,manufacturing and health, among others, booming in India,there is a huge scope for growth of business analytics markethere, the official said.

"The growth in these sectors has been phenomenal over thepast few years. Rise in business competitiveness and maturityof business in the country are some of the aspects that arefuelling growth of business analytics in India," he said.

SAS has a 50 per cent share in the business analyticsmarket in India and a 26 per cent share in the global market,he said adding that the company is also planning to increasethe number of offices in India.