Creamline Dairy eyeing Rs 1500-cr turnover in next 5 yrs

Hyderabad, Feb 24 (PTI) Hyderabad-based CreamlineDairy Products Ltd, popularly known by its Jersey brand milk,is targeting a business turnover of Rs 1,500 crore by 2015, atop company official said today.

"The turnover of the company is expected to touch Rs 600crore during 2011 and we aim to achieve turnover of Rs 1,500crore in the next five years," Creamline Dairy Products Ltd(CDPL) Managing Director K Bhasker Reddy told reporters here.

"Starting from 1,500 litres of milk per day, CDPL setup in 1986 has grown to process 10 lakh litres per day and ispresently handling 6 lakh litres every day. The turnover ofthe company reached close to Rs 450 crore last year," he said.

The company was eyeing an investment of Rs 120 crore inthe next three years towards achieving the Rs 1,500 croreturnover by strengthening the milk procurement centreinfrastructure, creating mini-dairy farms by engaging ruralunemployed people by tying up with banks besides was alsoproposing for domestic acquisitions in the Southern states.

CDPL which has presence in Southern states is now planningto expand its geographical reach across the country andintroduce milk and dairy products in aseptic and Tetra packs,he said.

CDPL, a diversified manufacturer of dairy products dealsin milk and milk products under ''Jersey'' brand and has sixpacking stations across South India and a network of over 1.3lakh farmers covering 5,000 villages, Reddy said.

Its products portfolio which includes Toned Milk, FullCream milk, Double Toned Milk, Cow Milk, Curd, Butter Milk,Paneer and Ice creams among others. It also plans to launch6-7 new products in the next three years, he added.

CDPL which is celebrating Silver Jubilee of theirincorporation this year is planning year-long celebrationsand will kick off a 45-day consumer engagement programmesfrom February 25 in Hyderabad which also be taken up in otherSouthern cities, Reddy said.