Social Gaming landscape in India warming up

Jacinta D�Souza

Bangalore, Feb 5 (PTI): The social gaming landscape in thecountry is witnessing a growth momentum driven by young andgrowing aspirational demographic that has increasing access tomobile and internet offering exciting platforms for expandingfriend circles and indulge in informal interaction.

The growth of social networks sites, the time spent byusers on them, the high entertainment value proposition andopportunity to engage in fun and casual interaction withfriends, was fuelling the social gaming market, opine socialgaming experts.

"Worldwide over 500 million play social games. In India morethan 10 million (over 50 per cent) of the Facebook users playSocial games", says Deepak Abbot, Vice President-Product,Zapak.com, one of the leading social gaming players.

"Today conversations have found a new medium of interaction- Social Gaming. Social games now act as mini social networks.

They have now become the conversation starters among twopeople active on the network." said Rahul Razdan. President -Products