Camlin ties up with Zebra to launch writing instruments

Mumbai, Jan 24 (PTI) Leading stationary company Camlintoday announced tie up with Zebra Company of Japan to bringits writing instruments products to India.

The Indian writing instrument market is close to USD 1billion in size and estimated to be growing at an annual rateof 8-10 per cent. The growth is being felt both in urban andrural.

"Camlin and Zebra have decided to come together tobring Zebra products into India. Initially the products wouldbe imported from Zebra Factories and Camlin would be marketingand distributing THEM through its extensive distributionnetwork in India," Camlin''s Executive Director, ShriramDandekar said in a statement here.

Subsequently both the companies could jointly exploresetting up manufacturing facilities in India. This tie -upwhile initially will focus on the Indian market but later itwill also look at export opportunities to SAARC and othercountries arising out of sourcing benefits, Dandekar said.

Camlin having brand equity, with a wide product rangeand large distribution network making Camlin and Camel brandsin school and education stationary products.

Zebra Company Ltd, with USD 300 million annual saleswas established in Japan in 1897 and is one of the leadingwriting instruments company in Japan.

Zebra manufactures and sells ball point pens, gelpens, roller ball pens, mechanical pencils, markers,highlighters and other similar writing instruments.