Directi gives big push to young entrepreneurs

Mumbai, Jan 16 (PTI) With the Indian economy set toachieve high growth in the coming years, several youngentrepreneurs are aspiring to create a niche for themselves,but the challenge for them is to strengthen one''s presence inthe highly competitive world of business.

To overcome this, Directi, India''s first Internetdomain registrar and web hosting company, has come out with aone-stop solution with BigRock.com, that will help businesses,professionals and individuals boost their business growththrough a strong brand presence.

"BigRock.com will help start-ups and individuals havea face for themselves. It will strengthen their brandpresence, boost business growth and unleash true potential,"Directi Founder and CEO Bhavin Turakhia told PTI here.

Affordable at Rs 199 per annum, BigRock will helpentrepreneurs create a website and domain name, he said.

Part of the USD 300-million Directi Group, BigRockwill initially cater to the high-growth Indian market with acomplete suite of innovative web-presence solutions rangingfrom domain name registration, business-class email services,website hosting and design services, e-commerce solutions anddigital certificates, he added.

The firm, in a bid to create awareness about BigRock,has invested around Rs 10-crore for an aggressive roll out offunny and humorous TVCs and viral videos.

On expectations from India, the 30-year-old CEO, said,"there is a huge potential in the market as a large base ofconsumers are still unaware of the need of having a website inthis world of Internet. The ratio of domain names registeredto the number of Internet users stands at 1:45, whereas it is1:5 in the US." (more) PTI PP AP RSY

India represents a USD 100-million market opportunity and is growing at 25 per cent annually and there has been aheathy demand coming not only from metros but also tier IIand III cities, Turakhia said.

"We aim to target the 15-million strong SMB (small andmedium-size business) market in India and offer end-to-end webpresence solutions at highly affordable price points. We arecommitted to expand the market and achieve a leadershipposition with 20 per cent market share over the next threeyears."

BigRock, with a current workforce of 75 spread acrossits three offices in Mumbai, Bangalore and Delhi, and a salesand support team available round the clock, will help createdesign and develop products with advanced features that willhelp making a website easier.

"The Indian consumer is ready for world class websolutions. BigRock will fill a critical void in theweb-presence industry with its innovative suite of webproducts and solutions designed to fortify businesses,"said Turakhia, who started the company Directi at an age of 18with about Rs 20,000 investment.

Now, the company is a USD 300-million entity thatdevelops innovative mass market web products serving millionsof customers worldwide.

The company with two more business - ResellerClub andLogicBoxes - serves over a million customers across theglobe.