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Telegraph Media Group plans to charge for some digital content

By Abdul Nisar

London, Dec 1 (ANI): Britain's Telegraph Media Group has announced plans to start charging for some digital content next year.

The Daily Telegraph and Telegraph.co.uk publisher is understood to have formed a small executive group to look at a wide range of online revenue models, including charging on different platforms such as tablets and introducing levels of registration for its website.

But TMG is not thought to be looking at the full paywall model adopted by News International's Times, Sunday Times and News of the World.

No decisions are said to have been taken about the exact strategy, but the current review is expected to lead to some form of digital subscription being introduced in 2011.

For example, the Telegraph's iPhone and iPad's applications are currently free.

"We are not putting up a paywall but like every publisher out there we are investigating every opportunity to increase digital revenues," the Guardian quoted a TMG insider with knowledge of the plans, as saying.

"Charging for some content could happen but it is impossible at this stage to know which content or on what platforms," the insider added.

Options being considered are thought to be wide ranging, with a full paywall at Telegraph.co.uk viewed as denying the opportunity for "rich sampling environment".

"A certain amount of content - who knows maybe two or three stories or something - could be given for free," the source added. (ANI)

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