New schemes help Air India to clock 10 pc growth

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Mumbai, Nov 3: The increased passenger carriage following the strong marketing strategy and various new schemes by the Air India in the recent past, caused 10 percent growth in Oct 2010 in comparison with Oct 2009.

The load factor of these flights has also gone up to 69.17 percent against 67.7 percent in Oct 2009, a company press release stated on Nov 3.

Air India in Sep 2010 launched its 'Happy Hours' scheme, which offered an additional discount of 5 percent over and above the 10 percent discount for all bookings made on the Air India website between 12.01 am and 04.00 am.

In addition, flight-specific executive class fares on select sectors or flights were introduced either in one or both directions and the return fares scheme was also introduced in the executive and economy class on select sectors.

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