Cleavage enhancing bra sends M and S sales soaring

London, Oct 8 (ANI): British retailer Marks and Spencer has reported a huge boost in their sales of cleavage enhancing bras.

The bras had been introduced in stores during the summer, and since then the bra, which costs 20 pounds, has been snapped up by many women, who wish to enhance their figure.

"Our bra is revolutionary. Rather than simply boosting cleavage, it actually increases busts by two cup sizes rather than just lifting it," the Daily Mail quoted the store's head of lingerie design, Soozie Jenkinson as saying.

"It gives a sensational cleavage and a fabulous hourglass shape," she said.

Marks and Spencer has been selling the bras at a rate of 1,000 a week since they launched in July. The original colours were blue, black, grey and pink.

Last week it launched three new colours, animal print, zebra print and white, with the result sales are now running at one every three minutes. (ANI)