Kerala Tourism launches mobile video campaign

Posted By: Samyuktha
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Kerala Tourism
New Delhi, Oct 1: After the massive global ad film publicity blitz, Kerala Tourism has now become the first tourism brand in the world to start mobile video campaign on iPhones and iPads.

Kerala Tourism kicked off its global iPhone and iPad advertising campaign in London on Sep 21, coinciding with the world premiere of its new tourism video, Your Moment is Waiting", Kerala Tourism said in a press released on Oct 1.

In the first phase, the campaign will focus on UK, France, Germany, and US markets.

“iPhones and iPads have created a global mass following and the users are high end consumers. Kerala Tourism has realized the potential to reach out directly to its consumers in a big way and with a personal touch.

"This was the single reason why we decided to go in for a high voltage digital media campaign focusing exclusively on these new age devices", said Mr Sivasankar, Director, Kerala Tourism.

MobME Wireless, the Mobile governance partner of Government of Kerala, has prepared the campaign and the Kerala Tourism will promote through digital media advertising campaign.

The department is using AdMob"s highly engaging Interactive Video ads on iPhone & Click-to-Play ads on iPad to drive viewership for the new video. The Department has also built the social connect in the campaign through clickable action buttons that is linked directly to Kerala Tourism"s Facebook, Twitter & Youtube pages.

“Mobile is the perfect platform for targeting an international audience, and the Kerala Tourism is the first Tourism Board globally to leverage this unique opportunity.

"It is one of the few brands that thinks out of the box and extensively uses the Digital Medium to promote Kerala as a must see destination to the world. AdMob is immensely proud to partner with Kerala Tourism for the iPhone & iPad campaign," Mahesh Narayanan, Country Manager, Google India said.

This campaign from Kerala Tourism comes after 2009's innovative mobile campaign to showcase unseen destination in Kerala through a Mobile WAP campaign on AdMob.

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